If By Alan Ware Essays - If, Rudyard Kipling,

If By Alan Ware An Explication of the poem "If" written by: Alan Ware Tuesday, November 2, 1999 English II (H) If If you can keep your head when all about you Are losing theirs and blaming it on you; If you can trust yourself when all men doubt you, But make allowance for their doubting too; If you can wait and not be tired by waiting, Or, being lied about, don't deal in lies, Or, being hated, don't give way to hating, And yet don't look too good, nor talk too wise; If you can dream - and not make dreams your master; If you can think - and not make thoughts your aim; If you can meet with triumph and disaster And treat those two imposters just the same; If you can bear to hear the truth you've spoken Twisted by knaves to make a trap for fools, Or watch the things you gave your life to broken, And stoop and build 'em up with wornout tools; If you can make one heap of all your winnings And risk it on one turn of pitch-and-toss, And lose, and start again at your beginnings And never breath a word about your loss; If you can force your heart and nerve and sinew To serve your turn long after they are gone, And so hold on when there is nothing in you Except the Will which says to them: "Hold on !"; If you can talk with crowds and keep your virtue, Or walk with kings - nor lose the common touch; If neither foes nor loving friends can hurt you; If all men count with you, but none too much; If you can fill the unforgiving minute With sixty seconds' worth of distance run - Yours is the Earth and everything that's in it, And - which is more - you'll be a Man my son! Rudyard Kipling's life, style, and writing are very interesting and it'll be remembered for a long period of time, much longer into the 20th century. On December 30, 1865, Rudyard Joseph Kipling was born in Bombay, India. Kipling wrote 19th century in his short stories, novels, and poems. He used little symbolism in his work. Kipling wrote adventure and with a didactic mind, which showed in his works. "The survival of the fittest" was in Kipling's vision of impearilism and British Life, and in his eyes, the love of animals was the law of the jungle. He mostly wrote on a defensive side. In 1936, Kipling's poor health was reported throughout the whole world foreshadowing his death. Kipling died from a fatal hemmorrhage two days after King George. His ashes were buried in poets' Corner in West Minister Abbey. Rudyard Kipling was overall an outstanding figure in the 19th centrury. Even though his style has "dropped out of modern literature" his stories and novels are still heard today. In the poem "If" there are thirty-two lines or verses, and four stanzas. The metrical pattern alternates from trochaic pentameter to iambic pentameter from one line to the other. The rhyme sceme is ABAB except for the first four lines which all rhyme. Examples of sound devices include aliteration. There is aliteration in line six, "Or being lied about, don't deal in lies", line eight, "And yet don't look too good, nor talk too wise", and line twelve "And treat those two imposters just the same." Other signs of aliteraion are found in lines fourteen, eighteen, twenty-four, twenty-six, thirty, and in line thirty-two. Another example of a sound device is assonance. Assonance can be found in line one, "If you can keep your head when all about you", line sixteen, "And stoop and build ?em up with worn-out tools", and line eighteen, "And risk it on one turn of pitch- and-toss". Other signs of assonance is seen in lines twelve, thirteen, sixteen, twenty, twenty-seven, and twenty-three. There is no onomatopoeia in the poem "If". There is few signs of literal language. In line nine it says, "If you can dream?and not make dreams your master," there is a sense of being in a dream world. In line thirteeen, "Or watch the things you gave your life to, broken, And stoop and build ?em up with worn-out tools," a picture of someone working with old tools runs through the mind. In line twenty-five, "If you can talk with crowds and keep your virtue," this line lets the reader imagine talking to a group of people. In line thirty, "With sixty seconds' worth

Stanford Research Institute Essay Example

Stanford Research Institute Essay Example Stanford Research Institute Essay Stanford Research Institute Essay The purpose of this report is to assess a tourist resort proposal made by Coral Coast Marina Development Pty Ltd (CCMD) at Mauds Landing in terms of its sustainability. The assessment method used in this report is based on the Bellagio Principles which was found to be the most effective method of assessment for this type of proposal.  The report describes Mauds Landing in terms of its history and the importance of tourism in the region, then goes on to describe the proposal and its main features. The report concludes with the assessment of the proposal and offers recommendations on ways in which the proposal could be more sustainable. The findings of the report indicate that even though effective communication and public participation were evident in the proposal, the failure of informing the public on a wider level such as in the Perth CBD led to the refusal of the proposal.  1. Introduction  Sustainability assessments of proposals before they are implemented are necessary in determining the level of impact the development will have on the regions economy, character and environment. In 1995, Coral Coast Marina Development Pty Ltd (CCMD) began its long and highly publicised journey to develop a resort village in Coral Bay, more specifically in Mauds Landing. The first proposal put forward by CCMD was intended to increase tourist numbers and thus resulted in a media frenzy concerning Ningaloo Reef due to the negative impacts increased human activity will bring to the sensitive reef and surrounding habitats. Even though the Environmental Protection Agency (EPA) found the proposal to be environmentally acceptable subject to nine recommendations and a set of recommended environmental conditions, the proposal was rejected by the Minister for Environment. The Minister ruled that the proposal would have negative effects on Ningaloo Marine Park and water resources of the region. CCMD then put forward a second proposal which was also viewed as acceptable by the EPA but then rejected by the Premier of Western Australia Geoff Gallop. Large public support against the proposal played an important part in the premiers decision. The Bellagio Principle will be used in this report to assess the sustainability of the proposed development by CCMD. 2. The Site ( Mauds Landing)  2.1 History  Mauds Landing, situated on the north-west cape of Western Australia marks the first recorded European activity in the Coral Bay region. Mauds Landing was discovered by the Captain of the boat Maud in 1884, but the region was believed to be used by Aboriginals previous to discovery due to materials found in rock shelters, shell maddens and caves on the Cape Range peninsula which indicate that Aboriginal people lived on the Ningaloo coast for over 30 000 years (____).  The town site reserve was gazetted in 1896 in order to protect the site of an existing jetty and government goods shed and the town was officially named Mauds Landing in 1915. Mauds Landing played an important role in the settlement and growth of the north west of Western Australia. (___) states that the local woolshed and jetty which included a tramway served the local pastoralists in the provision of supplies and in the outward shipment of wool and sheep from 1898 until 1947.  2.2 Background  In 1995 Coral Coast Marina Development Pty Ltd put forward a proposal to construct and operate a resort village and inland marina at the Mauds Landing town site near Coral Bay in the Shire of Carnarvon, WA. This site is located 250km north of Carnarvon and 150km south of Exmouth and is currently considered as vacant crown land and is adjacent to the sensitive Ningaloo Marine Park which is a highly popular tourist destination.  2.3 Importance of Tourism in the Region  Coral Bay is a tourist village with a permanent population of approximately 60 people and a visitor population that peaks at over 2,000 during holiday season. The Gascoyne Region contains several tourist attractions such as the Ningaloo Marine Park, the Cape Range National Park, warm climate along with the unspoiled beaches, unique wildlife and activities such as whale watching and coral spawning.  Tourists also participate in a range of recreational activities such as snorkelling, scuba diving, fishing, swimming, boating, surfing and camping. Tourism is considered a significant industry in the Gascoyne Region and contributes over $60 million to the regional economy (CCMD 2000a). Accommodation facilities in the Region are mostly low-key and provide basic facilities only. At Carnarvon, Coral Bay and Exmouth accommodation is mainly made up of caravan parks, motels/ hotels and holiday units. Furthermore, along the coastline there are numerous supervised and unsupervised camping areas (Bowman Bishaw Gorham 1995).  A study in 1996 into the Gascoyne Coast Regional Strategy identified overcrowding as a common problem in Coral Bay, with the most severe cases occurring in the July school holiday period (CCMD Pty Ltd 2002) Ecotourism is a growing sector of the tourism industry. (CCMD 2000a) defines ecotourism as nature-based tourism that involves education and interpretation of the natural environment and is managed to be ecologically sustainable.  In addition, the Stanford Research Institute predicts that ecotourism will become the fastest growing sector of the tourism market and will grow by approximately 30%, compared to 5% growth for international tourism (CCMD 2000a). There are several reasons contributing to this figure but the most valid explanation is that tourists are increasingly demanding unspoilt environments and experiences that will bring them closer to nature and it is thus important to sustain the values on which this demand is based (Crockett 2000). There is therefore a need to accommodate for this increase and thus CCMD proposed the Coral Coast Resort which would home several tourists a year and add to the regions economy.

Delta Airlines Essay Example | Topics and Well Written Essays - 1000 words

Delta Airlines - Essay Example The company survived the tough market conditions in the aftermath of 9/11 to become the top player in the industry. Delta Airlines has benefited from implementing innovative marketing strategies. The use of marketing alliances has enabled Delta to increase its travel destination offerings by 54%. A branding strategy allows a company to charge a premium price for its services while retaining a higher proportion of its customers. Branding strategy develop over time. Delta has been in the industry over 85 years. Delta has been able to increase the value of its brand by being a good corporate citizen. The company has great environmental record. The company hired ENSR, a leading environmental service provider to implement a recycling program in order to reduce the amount of waste generated in its flights (Lohas, 2007). The grand marketing strategy Delta is utilizing is a differentiation strategy. Differentiated marketing involves operating in several market segments and designing products or special service offering for each segment (Kotler, 2003). Two factors that enabled the company to differentiate itself from its competition are product variety and the quality of its service offerings. With the help of marketing alliances and partnerships the company is able offer its customer 572 different travel destinations. The company’s ability to enter into partnership agreements with other airlines allowed the enterprise to increase its target market. The marketing alliances at Delta have increased the scope of the companies market. The company’s customer profile includes both business travelers and people who travel in leisure trips. The markets the company targets are not limited to domestic travelers. The marketing alliances Delta established helped the company increase its presence in foreign marketplaces. Delta airlines utilizes a segmentation marketing strategy. The company uses its strategic alliance as tool to penetrate different